A hole in one.

With the PGA Championship taking place in NYC, tour sponsor Michelob ULTRA wanted to get the city in the golf mood. And what better way to do that than with free beer?

We worked with brand spokesgolfer Brooks Koepka for a one-of-a-kind stunt that was as big as the Big Apple - we set up an actual green on a barge, and parked it 120 feet off of Governor’s Island.

The plan was simple - if Brooks was able to chip a ball and land it directly on the barge, rocking ominously in the choppy Hudson River, we’d give out free beer to the city.

Pro golfers are pretty good, so Brooks of course had no trouble nailing the shot, and the city got to celebrate the PGA Championship in style.