Redefining a Fantasy Victory.

For the 62.5 million Americans that play Fantasy Football, draft day is one of the most important moments of the year. Players agonize over which NFL star they should pick first, weighing countless pieces of information to make their decision.

We decided to flip Fantasy Football on its head by changing the value of what a player can bring to your roster.

We partnered with the charismatic Gardner Minshew, QB for the Jacksonville Jaguars, for a never-been-done-before activation - if you drafted Minshew with the 1st overall pick in your Fantasy Draft, you got free Bud Light.

While Minshew is a beloved NFL player, fans gravitate to his huge personality and unique style, best known as the “real life version of Uncle Rico” from Napoleon Dynamite, rather than his on-field performances.

Fans and sports media went wild for the offer, transforming a player that no one would ever draft to a Fantasy Super Star worthy of the first overall pick.