The biggest headache in sports.

When a migraine strikes, Excedrin is the best thing for headache relief. There are a lot of triggers for migraines - bad lighting, the weather, diet, and Excedrin can help in all of those situations.

But what about the other things in life that give us headaches? A pill can’t solve for the metaphorical hurdles life throws in our way, from traffic jams, to hearing the Kars 4 Kids commercial, to your favorite sports team blowing a huge game in an epic fashion.

When the Cleveland Browns flirted with history to become the second team ever to finish with an 0-16 “Perfect Season”, we were inspired by Browns fans turning to humor to cure their sports headache.

One lone fan launched a movement to celebrate the team’s lack of success rather than wallowing in misery, organizing a Parade to honor the infamous feat. He just needed $10,000 dollars to make it happen.

So we had Excedrin jump and pick up the tab to help solve this headache, becoming the first-ever brand to sponsor a “Perfect Season” parade, generating hundreds of millions of media impressions as the whole country tuned in to see what those crazy Browns fans had gotten up to this time.