Deals worth training for.

I love movies, and the best part of any movie is when there’s a sick training montage. If you add in a banging song, it becomes a cinematographic masterpiece.

So when Walmart asked for a TikTok campaign to get everyone excited for their 2022 Black Friday deals, I knew exactly what we needed - a training montage song to get the people going.

We partnered with a well known TikTok musician, Blanks, to write us a custom 80’s style training montage song titled “Is It Monday Yet?”, then used that to anchor a TikTok Branded Mission.

Thousands of creators submitted their own training montages featuring our song, generating nearly 111 million views during Walmart’s most important sales driving moment.

And the song slaps too!