Please don’t sue us Lebron.

In 2018, the worst kept secret in sports was that for the second time, Lebron James would be breaking the hearts of Cavaliers fans by leaving for the Lakers.

So we had Tums jump in to get ahead of the conversation and heartburn, offering up a small consolation prize for the city - if Lebron abandoned them yet again, we’ll provide free relief with Tums.

We put out the offer without any partnership or approval with the NBA or Lebron, keeping our statements vague enough that media and consumers were able to tell the story for us, letting Tums jump in and become part of the biggest basketball conversation of the year.