Pi Not?

America loves pizza, football, and games- so why not combine all three on the biggest sports day of the year?

We put out a simple offer for Digiorno based on the popular Super Bowl party game Squares - if the score of the Super Bowl is 3-14 at any point, we’ll give out free pizza.

We developed a microsite that was only active once the score hit 3-14, and pizza lovers were able to redeem their free pizza, delivered the following month on March 14th (Pi Day).